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Misfit, our new movie, launches in theaters across Latin America

  • The movie will be released starting Oct 14 in theaters across Latin America, targets pre-teens and teenagers and tells the story of the challenges Julia, a Latin American teenager, faces when returning to her country of origin after having lived in the US most of her life.

  • The original movie was created in the Netherlands by NewBe and Splendid Film and is on its 4rd theatrical installment with a Netflix Original series to be launched soon. It’s been remade in 5 countries and is claimed to be the most remade Dutch movie ever.

  • Misfit was produced for the Latin American market by 2bOriginals (Touché Films), a division of the media group 2b and the production company behind the hugely successful comedy channel and the feature film Dedicada a mi Ex.

  • For its casting, the movie draws heavily on actors and social media stars from across the Latin American continent.

  • The movie was directed by Orlando Herrera.

October 11, 2021. - In March 2020, we acquired the rights to the Misfit franchise for Spanish speaking territories in a deal with Dutch companies NewBe & Splendid Film.

“Misfit #eresotehaces will be released in theaters in ten countries across Latin America during October. The movie is an adaptation of the original Dutch film which was released in 2017 and was the 3rd most successful movie in the Netherlands that year. This movie was followed by two further installments and a Netflix original series. It’s been remade in 5 countries and is claimed to be the most remade Dutch movie ever.

The movie tells the story of Julia, a Latin American teenager who grew up in the US. She is popular, has a successful YouTube channel and is about to be the prom queen. Everything suddenly changes when her parents decide for the family to return to their country of origin, Ecuador. Adapting to a new environment in a Catholic school is not easy. The “gringa” soon finds herself at odds with “Las Reinas”, three popular girls who are bullies. Julia is labeled a “Misfit” by them and she needs to make new friends in order to survive.

According to Orlando Herrera, director of the movie,“The big challenge was to adapt the original European version to be culturally relevant in a Latin American context. Using the universal appeal and the strengths of the original concept and giving it an authentic Latin American identity were the main objectives for the project.”

To ensure a broad appeal to young Latin American audiences, the production hired talent from across the region. The lead and secondary characters were selected from more than 600 auditions. The main actors are: Alicia Jaziz (Mexico), Gimena Gómez (Mexico), Julián Cerati (Argentina), Javi Luna (Spain), Raysa Ortíz (Peru), Samara Montero (Ecuador), Amy Rodríguez (Colombia), Jorge Ulloa (Ecuador), Mica Suárez (Argentina) and Nataly Valencia (Ecuador) among others. Together, the cast represents a social media following of over 63.4 million fans, which is an integral part of the concept that has made Misfit a success in other territories.

Misfit was shot over a 3 week period in Quito, Ecuador under very strict COVID safety protocols with a production team of over 70 persons, 26 actors and 75 extras. The main of 9 locations was a real Catholic school founded 75 years ago.

“Financing, shooting, editing and launching a movie in the middle of a pandemic has been a real challenge,” said Arturo Yepez, CEO of 2bOriginals LatAm,”For almost everyone involved in the production it was the first time in a year that they had the opportunity to work again, in a movie set. Everyone worked tirelessly to ensure that we filmed in the budget and time available under unprecedented circumstances.”

“When we did the original deal with NewBe, days before the world went into lockdown, we had no idea of the obstacles ahead of us.” said Bastian Manintveld, Chairman of 2bOriginals. The end result is a testament to the talent and the passion of everyone involved in the project and we expect that audiences will have as much fun watching MISFIT as we had making it.

“This remake takes MISFIT to a whole other level. In audience size, with a simultaneous release in so many countries. But also in target audience, humor and zeitgeist. It takes MISFIT to LatAm, but more than that: also to 2022. So proud of how the great people at 2bOriginals made this work in an awesome way. Can’t wait to see the response of the audience next week.” said Jeroen Koopman, Founder of NewBe.

This new, fresh, romantic, teen and family comedy will be available starting the 14 October 2021 in theaters across México, Perú, Bolivia, Ecuador, Costa Rica, El Salvador, Guatemala, Honduras, Panamá and Nicaragua and digital platforms shortly after.

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